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The customer data platform, or CDP for short, is becoming increasingly important in companies. This is not surprising: For years, especially marketing managers have been searching for the much-cited ...

Where does the "Agile" in Agile Marketing come from? Software developers started to define the agile methodology in the 80s and 90s while looking for a more efficient approach to project management. ...

Studies conducted by MIT suggest that companies that rely on Agile Marketing grow 37% faster and generate 30% higher profits than companies that do ...

How does Agile Marketing work in practice? How do you successfully apply the agile methods in the daily business of an established marketing ...

Thought Leadership on the rise If you enter the term Thought Leadership on Google, you will still receive almost exclusively English-language search ...

Studies conducted by MIT suggest that companies that rely on Agile Marketing grow 37% faster and generate 30% higher profits than companies that do ...

How does Agile Marketing work in practice? How do you successfully apply the agile methods in the daily business of an established marketing ...

Thought Leadership on the rise If you enter the term Thought Leadership on Google, you will still receive almost exclusively English-language search ...

Studies conducted by MIT suggest that companies that rely on Agile Marketing grow 37% faster and generate 30% higher profits than companies that do ...

How does Agile Marketing work in practice? How do you successfully apply the agile methods in the daily business of an established marketing ...

Thought Leadership on the rise If you enter the term Thought Leadership on Google, you will still receive almost exclusively English-language search ...