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B2B sales is mostly a multi-channel management, in which different sales channels are managed simultaneously.
The business of most technology groups and B2B companies in the SME sector is international. The management of customer relationships in the B2B sector requires professional sales management, effective lead generation and the management of long-term customer relationships through account management and customer relationship management (CRM).
How does your sales department design the management of your customer relationships across all channels in the online and offline world?