B2B e-commerce accounts for over 95 percent of the total e-commerce market volume. For the first time, a new study by IFH Cologne has quantified exactly the turnover in online business transactions and differentiated it according to economic sectors and e-commerce forms.
Cologne, 21 February 2013 - printing paper, pens, but also marketing materials such as tubes, profiles and packaging materials are now ordered electronically via the Internet. As a result, Internet trading is also playing an increasingly important role in business transactions. In contrast to B2C commerce (business-to-consumer), the e-commerce market in B2B commerce (business-to-business) is only rudimentarily covered. The new IFH study "B2B e-commerce market in Germany 2013" closes this gap. The result: business customers generate a total turnover of 870 billion euros in online business transactions.
This means that the B2B e-commerce market is even beating the steadily growing figures in B2C commerce. But compared to the B2C online market, which currently accounts for around seven percent of the retail volume, the B2B market alone is larger in terms of volume. In terms of share, the turnover generated in B2B business via online shops amounts to just one percent. In principle, however, the market has enormous potential: business customers are increasingly transferring their private shopping behaviour and the associated expectations they place on the retail trade to their everyday business. "Companies that are active in the B2B business and do not operate an online shop must be aware that they are missing the opportunity to present their expertise and product range online. The online shop functions as a shop window - also in the B2B sector. There is still a lot of catching up to do here," says Hansjürgen Heinick, author of the study.