Business Development for Thought Leaders and Opinion Leaders in the Media
Publishing houses, authors, and media companies face many different challenges. They need to stay relevant for their readership and audience. They have to stay top of mind in their target group despite shortening attention spans and heavy competition on the web and in social media. Publishers, magazines, TV stations and radio station share one important challenge: how to remain visible and relevant for their customers despite the ever-increasing content flood on the web. Traditional publisher marketing can no longer satisfy these demands.