More Success with


Act-On is a user-friendly marketing automation software for small and medium-sized companies from the B2B market that allows a balanced mix between inbound and outbound marketing.

Thought Leader Systems has been an official Act-On partner for many years and offers you everything from a single source: whether it's consulting, system integration, training your staff, creating marketing campaigns, business support, or optimizing your systems.

What is Act-On?

Act-On is an all-in-one marketing software that is sold exclusively as a software-as-a-service solution. With Act-On you have all phases of the marketing & sales funnel in view and have inbound marketing tools at your disposal to stimulate your website traffic, acquire leads, conduct lead nurturing and maintain existing customers. The software also includes features for email marketing, landing pages, lead management, and call-to-action integration with web pages and blog pages.

With years of experience in marketing automation, Thought Leader Systems can enable your company to use Act-On for creating personalized experiences for your customers and engage them through any channel.

With years of experience in marketing automation, Thought Leader Systems can help you use Act-On to create personalized experiences for your customers and engage them through any channel.


Act-On - Simply rely on our expert advice

Thought Leader Systems supports you in your digital change processes in marketing, sales, and service. To achieve this, we can help you to

  • select the software solution that is most suitable for your business, such as Act-On.
  • select the software package that ideally meets your purposes.
  • combine Act-On with other tools of your tech stack (CMS, CRM, ERP, E-Commerce) to realize the full potential of the solution.
  • define key performance indicators (KPIs) and create your roadmap to success.

Together with us, exploit the full potential of Act-On and save valuable time and money for your company!

Contact your expert

Dr. Tobbias Schloemer

Free Consultation

Do you have questions about Act-On? Contact our Act-On experts.

Request a free consultation now!

Getting your Act-On implementation right

Thought Leader Systems has years of experience in marketing automation and is an official Act-On partner. Our experts can help you choose the right software package and functionalities, implement the solution and integrate it into your existing IT landscape.


Act-On - Your advantages at a glance

  • Marketing Automation: Create, automate and evaluate your campaigns on all channels.
  • E-Mail-Marketing: Create and send your newsletters via a drag and drop editor.
  • Automated Programs und Lead-Nurturing: Create processes based on customer behavior.
  • Social Media: What's happening on your social media channels? Use Act-On for your publication.
  • Account-based Marketing: Identify your key accounts and enrich your contact details for prioritization.
  • Lead Scoring: This gives your leads a score based on behavior and characteristics.
  • Website-Prospecting: Which visitors are on your website?

Get the most out of Act-On with your perfectly integrated Act-On system

Thought Leader Systems helps your marketing Automation to interface with other systems so that Act-On can reach its full potential. For example, synchronizing leads and lead activities between Act-On and other business systems help reduce excessive data management. Workflows are thus accelerated. To keep track of marketing campaigns, calendar and campaign synchronization are also recommended.

Many software applications can be easily integrated into Act-On like:

CRM: Link Act-On to your CRM system to get an optimal 360-degree view of each individual customer. Let data from the CRM system flow into the marketing automation platform to create tailored marketing actions.
ERP: A connection to an ERP system gives your company information on sales history, shipping orders, project orders, and other areas.
CMS: Connecting Act-On to a content management system (CMS) makes it easier to personalize the website content and tailor it to the appropriate target audience.
DMS: By linking Act-On to a document management system (DMS), you have access to contracts, invoices, or orders.
Email: With a link to your e-mail program, you create customized e-mails for the needs of your respective customers.

Two ways to implement Act-On

Thought Leader Systems not only advises companies on the optimization and implementation of software solutions but also helps your company create an overall picture of technology, processes and strategy, restructure elements and set up profitable new processes to digitally optimize customer relationships.

We support you in implementing Act-On both as a stand-alone solution and embedding it in a complex IT landscape.

Szenario 1: Stand-alone solution

In general, Act-On can be introduced as a stand-alone solution. However, the marketing automation software unfolds its full potential with interfaces to other systems.

Szenario 2: Within a complex IT landscape

We help you to embed Act-On into the complex IT landscape of your company. We analyze your entire tech stack in marketing, sales, and service. We analyze and optimize your customer-related business processes and data models end-to-end. Finally, we carefully integrate Act-On into your running software environment and help you create a future-proof tech stack.

Act-On – Training and Empowerment

Thought Leader Systems offers beginners and advanced Act-On users the chance to immerse themselves in all the possibilities of the system. In our training sessions, which are individually tailored to your needs, participants learn - in addition to how various technical features work - how the individual components are technically configured and how they can be used in practice. Our  trainings always are very practice-oriented.

Target group: Act-On users, marketing managers, marketing operations staff, and anyone involved in the planning and implementation of marketing campaigns and lead management processes in Act-On.


  • Participants learn about the functions of Act-On
  • Examples from practice show the direct benefit of the various features
  • Best practice examples display the full potential of Act-On
  • Employees gain confidence in using the functions
  • Training is extremely practical and results-oriented
  • Act-On can be used much more effectively 

Act-On can be used much more effectively as a system.

Successful marketing campaigns with Act-On

Thought Leader Systems supports you in putting your target groups at the center of your marketing activities with the help of Act-On. Our experts always adapt individually to your business model, your market, your goals, and target groups. We will give you a hand - whether it's classic marketing or press work or the creation of state-of-the-art concepts such as the development of company-owned brand ambassadors (so-called Brand Faces). Rely on our holistic support in the online world - in content management, inbound marketing, social media management, and the development of brand communities. Among other things, we help you:

  • improve the effectiveness of your customer communications
  • automate your marketing campaigns
  • generate more leads and develop them into loyal customers
  • segment your customers to target them with personalized and individualized ads and content
  • create customized content for diverse target groups and buyer personas
  • establish efficient lead scoring and lead qualification
  • invest in an efficient marketing system and automated marketing campaigns

Let us help you create lasting and sustainable customer relationships. Simply rely on our many years of  Act-On experience.

Get a Free Consultation

Do you have questions about Act-On? Contact our Act-On experts.

Use our convenient Act-On marketing operations support for your day-to-day business

Every brand, every company, and every institution encounters a wide variety of challenges over the course of time. That's where a flexible and reliable agency partner comes in handy. Your team at Thought Leader Systems can easily adapt to your changing tasks in marketing, sales, management, and communication in a performance-oriented manner.

As a service agency, Thought Leader Systems can meet your individual challenges. Our support is always geared to your personal needs.

Your long-term agency partner

Thought Leader Systems works as a permanent service partner for the "running the business" - for all your growth issues.

We build a trusting collaboration in a long-term and ongoing relationship - so we know your business inside out.

We want to understand your brand, your teams, processes, your goals, and aspirations. This enables us to work quickly and proactively, to act efficiently, and to implement professional measures for more growth and customer-centricity in your business.

Flexible support for your marketing and sales projects

Team capacities in marketing, sales, or communication are usually only geared towards ongoing business.

That's why we support your teams as an external partner to cover peaks in your business and to successfully manage new projects (e.g. campaigns, events) or change projects. Make the most of additional staff capacities with our project management specialists.

Your professional partner on site

Thought Leader Systems also works on-site with clients' teams. When it matters, we will provide your interim management (e.g. for projects or cases of illness).

When our specialists are integrated on-site with you, we usually achieve an even higher joint impact, motivation, and performance of the entire team - through more efficient coordination and faster reaction times.

Together with your team, we are responsible "on-site" for the success of large projects and milestones and support with manpower and know-how.

Act-On Health Check and Optimization

Tool enhancements, staffing, process changes, and the continuous influx of data can all impact the performance of your IT landscape. The Act-On Health Check from Thought Leader Systems provides a comprehensive profitability check of your marketing automation process. We take a close look at whether the technical integration of Act-On still offers potential for optimization or whether the connection to your systems is working smoothly or the lead management process is running correctly.

In doing so, we check much more than just your system. We also talk to the key users from marketing and sales: How well is the tool accepted? Where is further potential for improvement? Which unused functionalities would perhaps still be advantageous? You benefit from our many years of experience with Act-On. Because we know what is possible.

The Act-On Health Check enables you to make immediate improvements to your performance and shows immediate potential for improvement. Together, we create a "roadmap" for a functional and powerful marketing automation solution that enables your company to reach new heights of performance with customers.

Would you like an overview of your performance and the optimization possibilities of your campaigns, tools, and processes? Contact our experts. We will be happy to help you.