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In B2B marketing the sales and marketing departments often have strong communication problems. Sales believes that marketing only does flyers and places advertisements. On the other hand, marketing ...

The Adobe Journey Optimizer enables companies to optimize and personalize customer experiences across the entire customer journey. No matter if it's real-time personalized interactions or weekly ...

The customer data platform, or CDP for short, is becoming increasingly important in companies. This is not surprising: For years, especially ...