Professional Services and Consulting Firms
Thought leadership – The intelligent way to business development
Some businesses have thought leadership engrained in their business model. Thought leadership is an stategic component of many professional service businesses like law firms, consulting firms, auditing firms, accounting firms, and market research institutes. Their customer reach is established by affirming that they are the leaders in the field and the go-to-authority for customers and prospects. Professional service businesses depend on their leadership for core business topics of their clients. With thought leadership, a professional business company can identify, market and exploit new trends and business topics that they stand for as opinion leader in the eyes of their customers.
All important management terms like competitive strategy, business process reengineering or agile development etc. have emerged from thought leaders who have coined the terms as well as the specific management philosophy behind these technical terms.
However, many consulting firms are still unsuccessful in claiming their know-how as their intellectual property. They struggle to efficiently capitalize on their knowhow as well as to position themselves as the pioneer of their know-how.
Our advice for professional service companies is to grasp the opportunity and become the thought leader for their target group. As professional services become more and more interchangeable, customer loyalty can only be achieved with perceived competence and authority. A trademark which can be achieved with thought leadership.
Professional thought leaders amongst consulting firms actively use topic management and create new trends and topics. By communicating these trends thoroughly but not intrusively to their community (e.g. with whitepapers, eBooks, articles), they involve their target customers – who in turn spread the message as influencers. Even though many competitors may later use their ideas, the community will guarantee that it can always be traced back to initiator, the thought leader, who will remain the leader in the field.
Many companies have discovered thought leadership as early as the 50s and 60s of the last century. They have remained thought leaders for decades now. But – anyone can become a thought leader – with the right strategy and help.
So, talk to us to find out how we can help you!